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Mattel and WWE team up for branded content push | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
1 day ago by Wendy Goldman Getzler

Mattel’s Playground Productions is taking World Wrestling Entertainment characters out of the ring in a new original stop-motion short-form series entitled WWE Slam City, which launched yesterday in the Canada, U.S. and the U.K and is accompanied by a toy line of the same name.

http://strategyonline.ca/2014/03/17/mattel-and-wwe-team-up-on-new-online-shorts-toy-line/
 

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